Can you briefly introduce yourself and your career journey?
I began my career in the infrastructure industry, later transitioning into construction and digital transformation in the UAE. The biggest challenge has been turning on-site issues into office technology solutions.
How did you get into digital transformation at Reportage Properties?
Reportage’s leadership focuses on transparency and client service through technology. Aligning their vision with my expertise in digital transformation helped me create impactful solutions for customers.
How is digital transformation reshaping UAE’s real estate industry?
Real estate revolves around customer trust and investments. Digital platforms and apps now provide seamless services—payments, project updates, and customer support—making the client experience simpler and transparent.
Which emerging technologies are most impactful for real estate?
AI, BI, and tools like ChatGPT improve decision-making, marketing, and client interactions. They guide both investors and companies, though human touch remains essential for final decisions.
What challenges arise when adopting new technologies in real estate?
Resistance from teams and legacy systems are key hurdles. Smooth, phased adoption—like moving data to the cloud—helps employees accept and embrace technology.
How do you ensure data quality and security in such a competitive market?
Securing client data is critical. Integrating CRM and call centers with privacy-first features ensures governance, encryption, and customer rights over their information.
How has technology improved customer experience at Reportage?
We built user-friendly portals and mobile apps for payments, NOCs, and service requests. Call-back systems and BI tools ensure every client interaction is monitored for quality and follow-ups.
How do you foster innovation and continuous learning within your team?
We upskill employees in cybersecurity, infrastructure, and digital transformation. Following the UAE’s leadership, we focus on continuous learning to deliver the best services.
What future PropTech trends will shape the industry?
AI, construction-site software for clash detection, and advanced customer apps will define the future. Reportage treats digital transformation as a top priority to stay ahead.
What advice would you give to future PropTech leaders and freshers?
Understand strengths, enhance skills, and align with business needs. Good leaders empower teams, while the next generation will take digital transformation to levels we once saw only in movies.
Can you share an example of out-of-the-box innovation at Reportage?
Our collaboration with Brabus lets customers mirror luxury car interiors—stitching, leather, colors—into their apartments. It’s about creating lifestyle experiences, not just properties.
How do you see Dubai and UAE leading PropTech adoption?
Dubai is a global hub for business, innovation, and crypto adoption. UAE leadership’s vision makes it the perfect ecosystem for PropTech, and we at Reportage follow that vision closely.